Investment and Analysis Report on Production Feasibility of China Detergent Prod

Investment and Analysis Report on Production Feasibility of China Detergent Products 内容介绍：

　　Part one Analysis on industrial survey

　　Chapter one Developing survey

　　Section one Definition and categories

　　1, Definition

　　2, Categories

　　3, Components and mechanism

　　Section two Analysis on developing features

　　1, Higher concentration

　　2, Low per capita consumption level and great market potential

　　3, Change of enterprises’ strategy is following the market demand

　　4, Short of effective integration in marketing strategy

　　5, Diversified management became the trend

　　Chapter two Analysis on developing environment

　　Section one Macro-political environment

　　1, Phosphorless detergent has great market potential for environmental protection

　　2, Impersonal analysis on present eutrophication of water in China

　　3, Effect of new standards

　　Section two Analysis on economic environment

　　1, The production material will keep in high price in the second half of this year

　　2， Effect of intense energy supply and material increase

　　Section three Social environment

　　1, Dualized market structure is changing in cities and towns

　　2, Increase in market entrance barrier

　　3, Great potential in demand

　　Section four Technical environment

　　Section five Analysis on upstream and downstream industries

　　1, Surfactant

　　2, Alkyl benzene

　　3, Acrylic acid

　　4, Detergent builder

　　Part two Analysis on market development

　　Chapter three Developing survey of China detergent market

　　Section one Developing history

　　Section two Overall development

　　Section three Existing problems

　　1, In cost

　　2, In components

　　3, In phosphor limitation

　　4, In quality

　　5, In packaging

　　Chapter Four Economic development of China detergent market

　　Section one Key economic index

　　1, Key regional indexes in 2005

　　2, Key regional indexes in 2006

　　Section two Regions and products

　　Section three Sales characteristics

　　Section four Analysis on import and export

　　Part three Analysis on competition structure

　　Chapter five Market competition

　　1, Threat and opportunities of enterers

　　2, Counterbalance in competition between brands at home and abroad

　　3, Fast growth of local brands

　　4, Expanding of overseas brands

　　5, The application of ozone scrubbing technology

　　Chapter Six Analysis on substitutes

　　Section one Substitutes competition of detergent and laundry detergent sheet

　　Section two Substitutes competition of detergent and liquid laundry detergents

　　1, Competition survey

　　2, Analysis on advantages

　　3, Developing trend

　　Section three Competition between detergents-using and detergentless using washing machine

　　1, Competition survey

　　2, Main types of washing machines

　　3, Challenge proposing

　　4, Detergentless using washing machine is not mature

　　Chapter seven Key enterprises

　　Section one Guangzhou Lonkey Company

　　1, Company survey

　　2, Operation of company

　　3, Development

　　Section two Shanghai Whitecat Group

　　1, Company survey

　　2, Development

　　3, Operation

　　4, In-depth marketing

　　Section three P & G Guangzhou

　　1, Company survey

　　2, Analysis on company’s competition strategy

　　3, Developing trend

　　Section four Nafine Group

　　1, Company’s survey

　　2, Operation

　　3, Developing trend

　　Section five Unilever Company

　　1, Company’s survey

　　2, Competition strategy

　　Section six Nice Group

　　1, Company’s survey

　　2, Competition strategy

　　Section seven Liby Company

　　1, Company’s survey

　　2, Competition strategy

　　Section eight Transfar Group

　　1, Company’s survey

　　2, Competition strategy

　　Section nine Aoqili Group

　　Section ten Hengal Detergent Company

　　Section eleven Gige Company

　　Section twelve Quanli Group

　　Part four Analysis on consumers and marketing

　　Chapter eight Analysis on consumers’ behavior

　　Section one Consumption

　　1, Habit consumption

　　2, Regional difference in brands consumption

　　3, Related to the age

　　4, Effect of efficacy and price on consumption

　　5, Analysis on demand in key functions

　　6, Consumers’ favorite promotions

　　Section two The most common brands list

　　Section three Consumers’ preference in four cities

　　Chapter nine Marketing strategy

　　Section one Marketing strategy

　　1, Price

　　2, Pay-back strategy

　　3, Online promotion

　　4, Rebate

　　5, Spreading

　　6, Development

　　7, Service

　　Section two Marketing cases

　　1, Development

　　2, Challenge of detergent

　　Section three Failed cases of joint capital brands

　　1, Background

　　2, Process

　　3, Rethought

　　4, Future

　　Part five Brand and developing strategy

　　Chapter ten Analysis on market brands

　　Section one Analysis on industrial brands in 2006

　　Section two Competition features

　　Section three Leading brands

　　1, Competition depth

　　2, Key measures

　　Section four Key brands

　　Section five Brands development

　　1, Development of brands

　　2, Increase in brands’ value

　　Chapter eleven Analysis and forecast on developing trend of detergents

　　Section one Developing trend

　　Section two Strategic development

　　1, Competition and integration will be main stream

　　2, Innovation will be the main force for enterprises’ development

　　3, Information study is the basis of competitivity improving

　　4, Unique management strategy will be the key of success in competition

　　Section three Competition trend

　　1, Foreign capital will be main trend

　　2, Local operation is being better

　　3, Overseas companies focus on high-end products

　　4, Diversified development

　　5, Technology-oriented and resource sharing

　　6, Mode of competition and integration

　　Section four Market development forecastin2007

　　1, The quality problems of phosphorless detergents have become the focus

　　2, Subdivision satisfy personalized demand

　　3, Soap detergents is being popular

　　4, The future is not clear

　　Chapter twelve Developing strategy and suggestion of detergent market

　　Section one Crises

　　1, The real competition is not started

　　2, High-end market is developing not very well

　　3, The diversification is still under development

　　4, Rampancy of pirate products

　　5, Effect of price

　　6, The pressure from foreign capital companies

　　7, Integration and marketing are not strong enough

　　8, Brand restriction strategy of foreign capital companies

　　Section two Developing strategy of china local detergent companies

　　1, To avoid vicious competition with strategic concept

　　2, Suggestion on management of large-sized enterprises

　　Section three Suggestion on management of medium and small-sized enterprises

　　1, Competition strategy

　　2, The revelation from Tide phenomenon