Research Report On China Fruit Juice Beverage Industry 2006

[b]Research Report On China Fruit Juice Beverage Industry 2006 内容介绍：[/b] 　　CHAPTER1 A BRIEF INTRODUCTION OF FRUIT JUICE BEVERAGE INDUSTRY 　　SECTION I STUDY RANGE OF FRUIT JUICE BEVERAGE INDUSTRY REPORT 　　I Definition of Fruit Juice Beverage 　　SECTION II ANALYZING THE CHARACTERISTICS OF FRUIT JUICE BEVERAGE INDUSTRY 　　I Analyzing Industrial Barriers in Fruit Juice Industry 　　II Analyzing Industrial Concentration Ratio in Fruit Juice Industry 　　III Analyzing the Life Cycle of Fruit Juice Beverage Industry 　　IV Analyzing the Payback Period in Fruit Juice Industry 　　V Analyzing Competitive Characteristics in Fruit Juice Industry 　　CHAPTER 2 ANALYZING WORLD FRUIT JUICE BEVERAGE MARKET 　　SECTION I ANALYZING WORLD FRUIT JUICE BEVERAGE MARKET SCALE 　　I General Review 　　II the Situation of Concentrated Cider 　　SECTION II ANALYZING THE AMERICA’S FRUIT JUICE MARKET 　　SECTION III ANALYZING EUROPE’S FRUIT JUICE BEVERAGE MARKET 　　CHAPTER 3 ANALYZING FRUIT JUICE BEVERAGE PRODUCTION IN CHINA 　　SECTION I GENERAL SITUATION OF FRUIT JUICE BEVERAGE PRODUCTION IN CHINA 　　I Gross Output of Fruit Juice Beverage in China from the year of 2002 to the year of 　　II Characteristics of Fruit Juice Beverage Output Growth in China from the year of 2002 to the year of 　　SECTION II REGIONAL STRUCTURE OF FRUIT JUICE BEVERAGE OUTPUT 　　I Regional Concentration of Output from the year of 2003 to the year of 　　II Development Trend of Fruit Juice Production in Different Regions of China from the year of 2003 to the year of 　　SECTION III OUTPUT SCALES AND STRUCTURE 　　I Analyzing the Output Scales of Fruit Juice Beverage Enterprises in China from the year of 2003 to the year of 　　II Movement Trend of Production Scale Distribution of China’s Fruit Juice Beverage Enterprises from the year of 2003 to the year of 　　SECTION IV CHARACTERISTICS OF FRUIT JUICE BEVERAGE PRODUCTION IN CHINA 　　I General Characteristics of Fruit Juice Beverage Production in China 　　II Product Characteristics of China’s Fruit Juice Beverage 　　III Output Concentration Degree of China’s Fruit Juice Enterprises during the period from the Year of 2003 to the Year of 　　CHAPTER 4 ANALYZING THE OPERATION OF CHINA’S FRUIT JUICE BEVERAGE INDUSTRY 　　SECTION I ANALYZING THE SCALE OF CHINA’S FRUIT JUICE BEVERAGE INDUSTRY 　　I The Quantity of Fruit Juice Beverage Enterprises and Staff Employed by the industry from 2002 to 　　II Asset Sizes and Their Changes in China’s Fruit Juice Beverage Industry during the Period from the year of 2002 to the year of 　　III Sales Revenues and Their Changes in China’s Fruit Juice Beverage Industry during the Period from the year of 1998 to the year of 　　SECTION II ANALYZING PROFITABILITY OF CHINA’S FRUIT JUICE BEVERAGE INDUSTRY 　　I Costs and Expenses in China’s Fruit Juice Beverage Industry during the period from the year of 2000 to the year of 　　II Profit Structure in China’s Fruit Juice Beverage Industry during the period from the year of 2003 to the year of 　　III Comparison among Profitability of Enterprises with Different Scales from the year of 2004 to the year of 　　SECTION III ANALYZING THE EFFICIENCY IN FRUIT JUICE BEVERAGE INDUSTRY 　　I Analyzing the Capital Efficiency from the year of 1998 to the year of 　　II Analyzing Labor Efficiency in China’s Fruit Juice Beverage Industry from the year of 1998 to the year of 　　SECTION IV GENERAL COMPARATIVE STUDY ABOUT FRUIT JUICE BEVERAGE AND SOFT DRINKS 　　I Comparison about Their Output from the year of 2002 to the year of 　　II Comparison about Scales of Fruit Juice Beverage Enterprises and those of Soft Drinks Enterprises from the year of 2002 to the year of 　　III Comparison about Sales Revenues of Fruit Juice Beverage Enterprises and those of Soft Drinks Enterprises from the year of 2002 to the year of 　　IV Comparison about Profit in Fruit Juice Beverage Industry and that in Whole Soft Drinks Industry from the year of 2002 to the year of 　　V Comparison about Efficiency in Fruit Juice Beverage Industry and that in Whole Soft Drinks Industry from 2002 to 　　CHAPTER 5　ANALYZING MARKET DEMAND FOR FRUIT JUICE BEVERAGE IN CHINA 　　SECTION I ANALYZING THE GENERAL MARKET DEMAND FOR FRUIT JUICE BEVERAGE IN CHINA 　　I Analyzing the General Market Demand for Fruit Juice Beverage in China from the year of 1998 to the year of 　　III Studying the Point of Growth of the Demand for Fruit Juice Beverage in China 　　SECTION II ANALYZING THE CHARACTERISTICS OF THE DEMAND FOR FRUIT JUICE BEVERAGE IN CHINA 　　I Consumption Market is upgrading 　　II Female Image of Fruit Juice Beverage Brand has won Recognition 　　III Consumption of Fruit Juice Beverage Has Appeared Geographic Characteristics obviously, and most is consumed in Southeast littoral of China 　　IV Fruit Juice Beverage Market in China Has Stepped into Brand Competition Stage 　　CHAPTER 6 STUDYING FRUIT JUICE BEVERAGE CONSUMERS IN CHINA 　　SECTION I ANALYZING FRUIT JUICE CONSUMPTION FREQUENCY IN CHINA’S MAJOR CITIES 　　I Comparison about Fruit Juice Consumption Frequency in the Nine Cities of China 　　II Analyzing Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Major Cities of China 　　SECTION II ANALYZING FRUIT JUICE BEVERAGE CONSUMPTION BEHAVIOR 　　I Analyzing Consumption Motives of Fruit Juice Beverage Consumers in Major Cities of China 　　II Studying Brand Preference of Fruit Juice Consumers in Major Cities of China 　　SECTION III ANALYZING PACKAGING PREFERENCE OF FRUIT JUICE CONSUMERS 　　I General Situation of Packaging Preference of Fruit Juice Consumers and Comparison about it in Different Cities of China 　　II Studying Packaging Preference of Fruit Juice Consumers in Different Age Ranges in Nine Major Cities of China 　　SECTION IV STUDYING HEAVY DRINKERS OF FRUIT JUICE BEVERAGE 　　I Age Distribution of Heavy Drinkers of Fruit Juice Beverage 　　II Analyzing Influencing Factors of Fruit Juice Beverage Heavy Drinkers’ Purchase Decision 　　CHAPTER 7 ANALYZING THE FRUIT BEVERAGE IMPORT AND EXPORT IN CHINA 　　SECTION I. ANALYZING THE FRUIT BEVERAGE IMPORT OF CHINA 　　I. Analyzing the import volume and value of fruit juice in China 　　II. Analyzing the fruit beverage import categories of China 　　III. Analyzing the area of import source and demand of fruit beverage in China 　　SECTION II ANALYZING THE FRUIT BEVERAGE EXPORT OF CHINA 　　I. Analyzing the export volume and value of fruit juice in China 　　II Analyzing the export categories of Chinese fruit beverage from 2001 to 　　III. The export situation of orange juice in China from 2001 to 　　IV. The export situation of pomelo juice in China from 2001 to 　　V. The export situation of citrous juice in China from 2001 to 　　VI. The export situation pinecider in China from 2001 to 　　VII. The export situation grape juice in China from 2001 to 　　VIII. The export situation cider in China from 2001 to 　　IX. Analyzing the export destinations of fruit beverage in China 　　X. Analyzing the export supply area of fruit beverage in China 　　CHAPTER 8 GENERAL SITUATION OF FRUIT BEVERAGE MARKET IN CHINA 　　SECTION I ANALYZING THE EXTERIOR ENVIRONMENT OF FRUIT JUICE BEVERAGE 　　I. Economic environment 　　II. Policy environment 　　III. The debut of industry criterion of “Turbid Cider Concentrate” 　　SECTION II SWOT ANALYZING OF FRUIT BEVERAGE INDUSTRY IN CHINA 　　I. The strengths of fruit beverage industry in China 　　II. The weaknesses of fruit beverage industry in China 　　III. Analyzing the opportunities of the development of fruit beverage industry in China 　　SECTION III THE DEVELOPMENT FEATURES OF CHINESE FRUIT BEVERAGE INDUSTRY 　　I. Varieties of the fruit beverage brands and the fierce competition 　　II. The new brands compete with the old ones directly, with different advantages 　　III. The low market concentration and shortage of strong brands 　　IV. There is large dimension for the market and there needs more development 　　CHAPTER 9 ANALYZING THE REGIONAL MARKET OF FRUIT BEVERAGE IN CHINA 　　SECTION I ANALYZING THE FRUIT BEVERAGE MARKET OF NORTH CHINA FROM 2002 TO 　　I. Analyzing the fruit beverage industry of North China as a whole 　　II. Analyzing the fruit beverage industry in Beijing 　　III. Analyzing the fruit beverage industry in Tianjin 　　IV. Analyzing the fruit beverage industry in Hebei Province 　　V. Analyzing the brand structure of fruit beverage in North China 　　SECTION III ANALYZING THE FRUIT BEVERAGE MARKET OF MIDDLE SOUTH CHINA FROM 2002 TO 　　I. Analyzing the fruit beverage industry of Middle south China as a whole 　　II. Analyzing the fruit beverage industry in Guangdong Province 　　III. Analyzing the fruit beverage industry in Henan Province 　　IV. Analyzing the fruit beverage industry in Hubei Province 　　V Analyzing the brand structure of fruit beverage in Middlesouth China 　　SECTION IV ANALYZING THE FRUIT BEVERAGE MARKET OF EAST CHINA FROM 2002 TO 　　I. Analyzing the fruit beverage industry of East China as a whole 　　II. Analyzing the fruit beverage industry of Shandong Province 　　III. Analyzing the fruit beverage industry of Zhejiang Province 　　IV. Analyzing the fruit beverage industry of Shanghai 　　V. Analyzing the fruit beverage industry of Jiangsu Province 　　VI. Analyzing the fruit beverage industry of Jiangxi Province 　　VII. Analyzing the brand structure of fruit beverage in East China 　　SECTION V ANALYZING THE FRUIT BEVERAGE MARKET IN NORTHWEST CHINA FROM 2002 TO 　　I. Analyzing the fruit beverage industry of Northwest China as a whole 　　II. Analyzing the fruit beverage industry of Shaanxi Province 　　III Analyzing the fruit beverage industry of Sinkiang 　　IV. Analyzing the brand structure of fruit beverage in Northwest China 　　CHAPTER 10 ANALYSIS ON CHINA’S FRUIT JUICE BEVERAGE MARKET COMPETITION 　　SECTION Ⅰ CHARACTERISTICS OF CHINA’S FRUIT JUICE BEVERAGE MARKET COMPETITION 　　I Three Competing Groups 　　II Categories and Brand Competition Status Quo 　　III Consumer Subdivision Market Competition 　　IV Competitive Regional Market Characteristics 　　SECTION Ⅱ ANALYSIS ON CHINA'S FRUIT JJUICE BEVERAGE COMPETITION PATTERNS 　　I 2001-2005, Brand Competition Pattern Analysis 　　IV Profound Analysis on Chinese Fruit Juice Beverage Industry Competition 　　CHAPTER 11 ANALYSIS ON LEADING ENTERPRISES OF FRUIT JUICE BEVERAGE INDUSTRY 　　SECTION Ⅰ BEIJING HUIYUAN BEVERAGE & FOOD GROUP 　　I Brief Introduction 　　II Business Scope 　　III 2002-2004, Management Analysis 　　SECTION Ⅱ BEIJING HUABANG FOOD CO., LTD 　　I General Situation 　　II Business Scope 　　III 2003-2004, Management Analysis 　　SECTIONⅢ CHENGDE LOLO GROUP 　　I. General Situation 　　II. Business Scope 　　III 2003-2005, Management Performance Analysis 　　SECTION Ⅳ HANGZHOU WAHAHA GROUP 　　1 Brief Introduction 　　II Managing Scope 　　III 2003—2005 Performance Analysis 　　SECTION Ⅴ TAIWAN UNI-PRESIDENT GROUP 　　I Brief Introduction 　　II 2003-2005 General Situation of Uni-President Group Fruit Beverage Industry 　　V 2003—2005 Uni-President Group Fruit Juice Enterprises Performance 　　SECTION Ⅵ TAIWAN TINGHSIN (MASTERKONG) GROUP 　　I Brief Introduction 　　Ⅱ Business Scope 　　Ⅲ 2003—2005, Masterkong Major Fruit Juice Enterprise Performance 　　Ⅳ Enterprise Development 　　SECTION Ⅶ COCA COLA ENTERPRISE 　　I Development in China 　　II. Development of Fruit Juice Beverage Products in China 　　III. 2003-2005 Managing Performance Analysis 　　Ⅳ. New Winds of Coca-Cola Fruit Juice Beverages 　　SECTIONⅧ PEPSI-COLA CORPORATION 　　I. Brief Introduction 　　II. Development in China 　　III. Fruit Juice Beverage Development 　　IV 2003—2005 Management Analysis 　　CHAPTER 12 ANALYSIS OF JUICE BEVERAGE SUBSTITUTES 　　SECTION Ⅰ GENERAL ANALYSIS OF CHINESE SOFT DRINK MARKET 　　Ⅰ Chinese Soft Drink Market Scope 　　ⅡChinese Soft Drink Industry Structure Change and Analysis 　　Ⅲ Status quo of Chinese soft drink industry 　　V Analysis on major enterprises situation in Chinese soft drink industry 　　SECTION Ⅱ ANALYSIS OF CHINESE CARBONIC ACID BEVERAGE MARKET 　　I 2001-2005 Market development 　　III 2003—2005 Production change and analysis of Chinese carbonic acid beverage 　　IV 2003—2005 Analysis on carbonic acid beverage manufacturing scale 　　V 2004 Profit analysis on carbonic acid beverage industry 　　SECTION Ⅲ ANALYSIS ON CHINESE DRINKING WATER MARKET 　　I 2002—2005 Drinking water production analysis 　　II Drinking water regional production 　　III Analysis on drinking water manufacturing scale, 2002— 　　IV Analysis on drinking water industry profit, 2002— 　　V Analysis on drinking water production concentration degree, 2003— 　　SECTION Ⅳ ANALYSIS ON CHINESE TEA BEVERAGE MARKET 　　I 2001—2005 Chinese tea beverage market scale 　　SECTION Ⅴ ANALYSIS ON CHINA MILK BEVERAGE AND PLANT PROTEIN BEVERAGE MARKET 　　I China whole milk beverage market development, 2001— 　　II Major product 　　III Analysis on the performance of the industry 　　SECTION Ⅵ ANALYSIS ON CHINESE FUNCTIONAL BEVERAGE MARKET 　　I 2001—2005 Chinese functional beverage market scale 　　II The functional beverage market situation of the world 　　CHAPTER 13 RELATIVE INDUSTRY OF CHINESE JUICE BEVERAGE—FRUIT INDUSTRY 　　I 2002—2005 Fruit production 　　II 2004—2005 Fruit price 　　CHAPTER 14 ANALYSIS ON FRUIT BEVERAGE MARKETING 　　I Current marketing channel of juice beverage industry 　　II Main points on channel maintenance 　　III Catering Channel in Fruit Juice Beverage 　　CHAPTER 15 DEVELOPMENT TREND AND INVESTMENT ANALYSIS FRUIT JUICE BEVERAGE INDUSTRY 　　SECTION Ⅰ DEVELOPMENT TREND OF FRUIT JUICE BEVERAGE INDUSTRY 　　I Consumption Winds of Fruit Juice Beverage 　　II Directions of Product Development 　　III Market Competition Trend 　　SECTION ⅡANALYSIS ON INVESTMENT IN BEVERAGE INDUSTRY 　　Table Of Contents 　　Table 1 Sketch Map of the Concentration Ratio in China’s Fruit Juice Beverage Industry in 　　Table 2 Annual Consumption Volume of Cider in the World from 1988 to 　　Table 3 Fruit Juice and Fruit Juice Beverage Outputs in China from the year of 2002 to the year of 　　Table 4 Annual Growth Rates of Fruit Juice and Fruit Juice Beverage Output in China from the year of 2002 to the year of 　　Table 5 A List of Fruit Juice and Fruit Juice Beverage Output in Provinces (or Cities) of China from the year of 2003 to the year of 　　Table 6 A Proportion Chart about Fruit Juice and Fruit Juice Beverage Output in Different Regions of China from January to September of the year of 　　Table 7 Comparison between the Annual Growth Rates of Fruit Juice and Fruit Juice Beverage Output in Guangdong Province, Shanxing Province and Beijing City and the Industrial Average Level in China 　　Table 8 Comparison among China’s Fruit Juice Beverage Enterprises Whose Annual Sales Revenue was More Than Five Million RMB Yuan in the year of 　　Table 9 Quantity Proportion Chart of China’s Fruit Juice Beverage Enterprises with Different Production Scales in the year of 　　Table 10 Output Proportion Chart of China’s Fruit Juice Beverage Enterprises with Different Production Scales in the year of 　　Table 11 Changes of Production Scales and Structure in China’s Fruit Juice Beverage Industry in 　　Table 12 Analyzing the Output Concentration Degree of China’s Fruit Juice Enterprises during the Period from the Year of 2003 to the Year of 　　Table 13 Output Proportion Changes of China’s Major Fruit Juice Enterprises during the Period from the Year of 2003 to the Year of 　　Table 14 The Quantity of Fruit Juice Beverage Enterprises whose Annual Sales Revenue was more than Five Million RMB Yuan, and the Staff Employed by them in 　　Table 15 Asset Sizes and Their Changes in China’s Fruit Juice Beverage Industry during the Period from the year of 2002 to the year of 　　Table 16 A Chart about Sales Revenue Changes in China’s Fruit Juice Beverage Industry during the Period from the year of 1998 to the year of 　　Table 17 Sales Revenue Scale Distribution of China’s Fruit Juice Beverage Industry in 　　Table 18 Sales Revenue Scale Distribution of China’s Fruit Juice Beverage Industry during the Period from January to September, 　　Table 19 Analyzing the Costs and Expenses in China’s Fruit Juice Beverage Industry during the period from the year of 2003 to the year of 　　Table 20 Profit Margin Changes in China’s Fruit Juice Beverage Industry during the period from the year of 2003 to the year of 　　Table 21 A Chart about Growth Rate of Profit in China’s Fruit Juice Beverage Industry during the period from the year of 2003 to the year of 　　Table 22 Analyzing Industrial Profitability Indexes in China’s Fruit Juice Beverage Industry during the period from the year of 2002 to the year of 　　Table 23 Analyzing Profit Scales of China’s Fruit Juice Beverage Enterprises in the year of 　　Table 24 Analyzing Profit Scales of China’s Fruit Juice Beverage Enterprises during the period from January to September of the year of 　　Table 25 Comparison among Deficit-ridden Enterprises Ratios in Groups with Different Scales in China’s Fruit Juice Beverage Industry in the year of 　　Table 26 The Trend Line of Current Assets Turnover in China’s Fruit Juice Beverage Industry from the year of 1998 to the year of 　　Table 27 Comparison about Labor Productivity in the Fruit Juice Beverage Industry from the year of 2003 to the year of 　　Table 28 Comparison about Output of Fruit Juice Beverage and Soft Drinks from the year of 2002 to the year of 　　Table 29 Comparison between the Asset Scales in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 　　Table 30 Comparison between Sales Revenue in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 　　Table 31 Comparison between Total Profit in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 　　Table 32 Comparison between Sales Revenue per Capita in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 　　Table 33 Comparison between Profit per Capita in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 　　Table 34 Development Trend Line of Market Demand for Fruit Juice Beverage in China from the year of 1998 to the year of 　　Table 35 The Trend Line of Sales Revenue Growth in China’s Fruit Juice Beverage Industry from 1996 to 　　Table 36 Comparison among Penetration Ratios of Fruit Juice Beverage in China’s Nine Major Cities in the year of 2003 and the year of 　　Table 37 Comparison among Consumer Usage Frequency of Fruit Juice Beverage in China’s Nine Major Cities in the year of 2003 and the year of 　　Table 38 Market Penetration Degree of Fruit Juice Beverage in Different Cities 　　Table 39 Comparison about Fruit Juice Consumption Frequency in the Nine Major Cities of China 　　Table 40 Comparison about Fruit Juice Consumption Frequency in Major Cities of China 　　Table 41 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Beijing City 　　Table 42 Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Beijing City 　　Table 43 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Shanghai City 　　Table 44 Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Shanghai City 　　Table 45 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Guangzhou City 　　Table 46 Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Guangzhou City 　　Table 47 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Chengdu City 　　Table 48 Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Chengdu City 　　Table 49 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Chongqing City 　　Table 50 Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Chongqing City 　　Table 51 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Wuhan City 　　Table 52 Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Wuhan City 　　Table 53 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Xi’an City 　　Table 54 Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Xi’an City 　　Table 55 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Shenyang City 　　Table 56 Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Shenyang City 　　Table 57 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Nanjing City 　　Table 58 Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Nanjing City 　　Table 59 Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Beijing City 　　Table 60 Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Beijing City 　　Table 61 Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Shanghai City 　　Table 62 Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Shanghai City 　　Table 63 Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Guangzhou City 　　Table 64 Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Guangzhou City 　　Table 65 Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Chengdu City 　　Table 66 Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Chengdu City 　　Table 67 Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Chongqing City 　　Table 68 Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Chongqing City 　　Table 69 Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Wuhan City 　　Table 70 Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Chongqing City 　　Table 71 Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Xi’an City 　　Table 72 Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Xi’an City 　　Table 73 Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Shenyang City 　　Table 74 Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Shengyang City 　　Table 75 Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Nanjing City 　　Table 76 Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Nanjing City 　　Table 77 Comparison about Brand Switching Habit of Fruit Juice Consumers in Major Cities of China 　　Table 78 Percentage Taken by Fruit Juice Beverage Consumers Fixing Their Consumption to One Brand in Major Cities of China 　　Table 79 Percentage Taken by Fruit Juice Beverage Consumers Fixing Their Consumption to Two or Three Brands in Major Cities of China 　　Table 80 Percentage Taken by Fruit Juice Beverage Consumers Who Don’t Fix Their Consumption to Any Brand in Major Cities of China 　　Table 81 Comparison about Packaging of Most Frequently Drunk Fruit Juice Beverage 　　Table 82 Comparison about Packaging Preference of Fruit Juice Consumers in Nine Major Cities of China 　　Table 83 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Beijing toward Most Frequently Drunk Fruit Juice Beverage 　　Table 84 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Shanghai toward Most Frequently Drunk Fruit Juice Beverage 　　Table 85 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Guangzhou toward Most Frequently Drunk Fruit Juice Beverage 　　Table 86 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Chengdu toward Most Frequently Drunk Fruit Juice Beverage 　　Table 87 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Chongqing toward Most Frequently Drunk Fruit Juice Beverage 　　Table 88 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Wuhan toward Most Frequently Drunk Fruit Juice Beverage 　　Table 89 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Xi’an toward Most Frequently Drunk Fruit Juice Beverage 　　Table 90 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Shenyang toward Most Frequently Drunk Fruit Juice Beverage 　　Table 91 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Shenyang toward Most Frequently Drunk Fruit Juice Beverage 　　Table 92 Age Distribution of Heavy Drinkers of Fruit Juice Beverage in Beijing City 　　Table 93 Comparison about Ages of Heavy Drinkers of Fruit Juice Beverage in Beijing City 　　Table 94 Comparison about the Influencing Factors of Fruit Juice Beverage Heavy Drinkers’ Purchase Decision 　　Table 95 Comprehensive Comparison about Influencing Factors of Fruit Juice Beverage Heavy Drinkers’ Purchase Decision 　　Table 96 The changes of fruit beverage import volume from 2001 to 　　Table 97 The changes of fruit beverage export volume from 2001 to 　　Table 98 The changes of fruit beverage export price from 2001 to 　　Table 99 statistics of imported fruit beverage categories from January to October in 　　Table 100 Comparison of main original counties of Chinese fruit juice import in January and February in 　　Table 101 Comparison of main demand areas of Chinese fruit juice import in January and February in 　　Table 102 Comparison of main original counties of Chinese orange juice import in January and February in 　　Table 103 Comparison in main demand areas of Chinese orange juice import in January and February in 　　Table 104 Comparison of main original counties of Chinese grape juice import in January and February in 　　Table 105 Comparison in main demand areas of Chinese grape juice import in January and February in 　　Table 106 Comparison of main original counties of Chinese cider import in January and February in 　　Table 107 Comparison in main demand areas of Chinese cider import in January and February in 　　Table 108 The increase of export volume of fruit juice in China from 2001 to 　　Table 109 The increase of export value of fruit juice in China from 2001 to 　　Table 110 The decrease of export average price of fruit juice in China from 2001 to 2005: 　　Table 111 Schedule of the main exported fruit juice categories in China from 2001 to 　　Table 112 Schedule of the export situation of orange juice in China from 2001 to 　　Table 113 Schedule of the export situation of pomelo juice in China from 2001 to 　　Table 114 Schedule of the export situation of citrous juice in China from 2001 to 　　Table 115 Schedule of the export situation of pinecider in China from 2001 to 　　Table 116 Schedule of the export situation of grape juice in China from 2001 to 　　Table 117 Schedule of the export situation of cider in China from 2001 to 　　Table 118 Comparison of export destinations of fruit juice in January and February in 2005 in China 　　Table 119 Comparison of export supply areas of fruit juice in January and February in 2005 in China 　　Table 120 The change of total retail value of social consumable in Chinese the market from 1991 to 　　Table 121 Output and its increase of fruit beverage in North China from 2002 to 　　Table 122 Comparison of fruit beverage output in each province in North China in 　　Table 123 Statistics of output and its increase of fruit beverage in Beijing from 2001 to 　　Table 124 Comparison of fruit beverage sales revenue of enterprises whose annual sales are more than five million RMB Yuan in Beijing from 2002 to 　　Table 125　Comparison of total profit of fruit beverage enterprises whose annual sales revenue are more than five million RMB Yuan in Beijing from 2002 to 　　Table 126　Statistics of output and its increase of fruit juice and fruit beverage in Tianjin from 2001 to 　　Table 127　Comparison of fruit beverage sales revenue of enterprises whose annual sales revenue is more than five million RMB Yuan in Tianjin from 2002 to 　　Table 128 Comparison of total profit of fruit beverage in enterprises whose annual sale revenue is more than five million RMB Yuan in Tianjin from 2002 to 　　Table 129　Statistics of output and its increase of fruit juice and fruit beverage in Hebei Province from 2001 to 　　Table 130 Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Hebei Province from 2002 to 　　Table 131 Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Hebei Province from 2002 to 　　Table 132 Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Hebei Province from 2002 to 　　Table 133 Investigation of the most popular fruit beverage brands to consumer in Beijing from 2003 to 　　Table 134　Output and its increase of fruit beverage in Middle-south China from 2002 to 　　Table 135　Comparison of fruit beverage output in each province of Middle-south China in 　　Table 136 Statistics of output and its changes of fruit juice and fruit beverage in Guangdong Province from 2001 to 　　Table 137　Comparison of fruit beverage gross industrial production value of enterprises whose annual sales are more than five million RMB Yuan in Guangdong Province from 2002 to 　　Table 138 Comparison of fruit beverage enterprises whose annual sales are more than five million RMB Yuan sales revenue in Guangdong Province from 2002 to 　　Table 139 Comparison of total profit of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Guangdong Province from 2002 to 　　Table 140 Statistics of output and its changes of fruit beverage in Henan Province from 2001 to 　　Table 141 Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Henan Province from 2002 to 　　Table 142 Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Henan Province from 2002 to 　　Table 143 Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Hebei Province from 2002 to 　　Table 144　Statistics of output and its changes of fruit juice and fruit beverage in Hubei from 2001 to 　　Table 145 Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Hubei Province from 2002 to 　　Table 146　Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Hubei Province from 2002 to 　　Table 147 Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Hubei Province from 2002 to 　　Table 148 Market share of fruit beverage brands in 2002 in Middle China (Wuhan) 　　Table 149 Investigation of the most popular fruit beverage brands of the consumer in Guangzhou from 2003 to 　　Table 150 Investigation of the most popular fruit beverage brands of the consumer in Wuhan from 2003 to 　　Table 151　Statistics of output and its changes of fruit juice and fruit beverage in East China from 2001 to 　　Table 152　Comparison of fruit beverage output in each province of East China in 　　Table 153　Statistics of output and its changes of fruit juice and fruit beverage in Shandong Province from 2001 to 　　Table 154 Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Shandong Province from 2002 to 　　Table 155　Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Shandong Province from 2002 to 　　Table 156　Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Shandong Province from 2002 to 　　Table 157 Statistics of output and its changes of fruit juice and fruit beverage in Zhejiang Province from 2001 to 　　Table 158 Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Hebei Province from 2002 to 　　Table 159 Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Zhejiang Province from 2002 to 　　Table 160 Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Zhejiang Province from 2002 to 　　Table 161　Statistics of output and increase and decrease of fruit juice and fruit beverage in Shanghai Province from 2001 to 　　Table 162　Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Shanghai Province from 2002 to 　　Table 163　Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Shanghai Province from 2002 to 　　Table 164 Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Shanghai Province from 2002 to 　　Table 165 Statistics of output and increase and decrease of fruit juice and fruit beverage in Jiangsu Province from 2001 to 　　Table 166　Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Jiangsu Province from 2002 to 　　Table 167　Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Jiangsu Province from 2002 to 　　Table 168　Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Jiangsu Province from 2002 to 　　Table 169 Statistics of output and its changes of fruit juice and fruit beverage in Jiangxi Province from 2001 to 　　Table 170 Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Jiangxi Province from 2002 to 　　Table 171 Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Jiangxi Province from 2002 to 　　Table 172 Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Jiangxi Province from 2002 to 　　Table 173　Market shares of the fruit beverage brands in 2002 in East China( Shanghai) 　　Table 174 Investigation of the most popular fruit beverage brands of the consumer in Shanghai from 2003 to 　　Table 175　Investigation of the most popular fruit beverage brands of the consumer in Nanjing from 2003 to 　　Table 176 Statistics of output and its changes of fruit juice and fruit beverage in Northwest China from 2001 to 　　Table 177　Comparison of fruit beverage output in each province of Northwest China in 　　Table 178　Statistics of output and its changes of fruit juice and fruit beverage in Shaanxi Province from 2001 to 　　Table 179 Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Shaanxi Province from 2002 to 　　Table 180 Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Shaanxi Province from 2002 to 　　Table 181 Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Shaanxi Province from 2002 to 　　Table 182 Statistics of output and its Changes of fruit juice and fruit beverage in Sinkiang from 2001 to 　　Table 183 Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Sinkiang from 2002 to 　　Table 184 Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Sinkiang Province from 2002 to 　　Table 185　　Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Sinkiang Province from 2002 to 　　Table 186 2001-2003, Major Brands Integrated Market Occupancy in Fruit Juice Beverage Market 　　Table 187 2003-2005, Subordinate enterprises fruit juice beverage production of Beijing Huiyuan Beverage & Food Group Co., Ltd 　　Table 188 2003-2005 Performance of Beijing Huiyuan Group Jizhong Branch Co., Ltd 　　Table 189 2003-2005 Performance Analysis of Beijing Huiyuan Group Jizhong Branch Co., Ltd 　　Table 190 2003-2005 Performance of Beijing Huiyuan Group Guilin Ecology Fruit Industry Co., Ltd 　　Table 191 2003-2005 Performance Analysis of Beijing Huiyuan Group Guilin Ecology Fruit Industry Co., Ltd 　　Table 192 190 2003-2005 Performance of Beijing Huiyuan Group Luzhong Co., Ltd 　　Table 193 2003-2005 Performance Analysis of Beijing Huiyuan Group Luzhong Co., Ltd 　　Table 194 2003-2005 Performance of Beijing Huiyuan Group Xianyang Branch Co., Ltd 　　Table 195 2003-2005 Performance Analysis of Beijing Huiyuan Group Xianyang Branch Co., Ltd 　　Table 196 2003-2005 Performance of Beijing Huiyuan Beverage & Food Co., Ltd 　　Table 197 2003-2005 Performance Analysis of Beijing Huiyuan Beverage & Food Co., Ltd 　　Table 198 2003-2005 Performance of Beijing Huiyuan Beverage & Food Chengdu Co., Ltd 　　Table 199 2003-2005 Performance Analysis of Beijing Huiyuan Beverage & Food Chengdu Co., Ltd 　　Table 200 2003-2005 Performance of Gongyi Huiyuan Beverage & Food Co.,Ltd 　　Table 201 2003-2005 Performance Analysis of Gongyi Huiyuan Beverage & Food Co.,Ltd 　　Table 202 2003-2005 Performance of Beijing Huiyuan Fruit Juice Beverage Group Youyu Co., Ltd 　　Table 203 2003-2005 Performance Analysis of Beijing Huiyuan Fruit Juice Beverage Group Youyu Co., Ltd 　　Table 204 2003-2005 Performance of Jiujiang Huiyuan Beverage & Food Co., Ltd 　　Table 205 2003-2005 Performance Analysis of Jiujiang Huiyuan Beverage & Food Co., Ltd 　　Table 206 2003-2005 Performance of Shandong Zibo Huiyuan Beverage & Food Co., Ltd 　　Table 207 2003-2005 Performance Analysis of Shandong Zibo Huiyuan Beverage & Food Co., Ltd 　　Table 208 2003-2005 Performance of Shanghai Huiyuan Beverage & Food Co., Ltd 　　Table 209 2003-2005 Performance Analysis of Shanghai Huiyuan Beverage & Food Co., Ltd 　　Table 210 2003—2005 Management of Beijing Huabang Food Co., Ltd 　　Table 211 2003—2005 Management Analysis on Beijing Huabang Food Co., Ltd 　　Table 212 2003-2005 LOLO Group Major Enterprise Fruit Juice Beverage Production 　　Table 213 2003—2005 Performance of LOLO Group Co., Ltd 　　Table 214 2003—2005, Operation Analysis on LOLO Group Co., Ltd 　　Table 215 2003—2005 Performance of Beijing LOLO Beverage Co., Ltd 　　Table 216 2003—2005, Operation Analysis on Beijing LOLO Beverage Co., Ltd 　　Table 217 2003—2005 Performance of Shantou High-tech Zone LOLO South Co., Ltd 　　Table 218 2003—2005, Operation Analysis on Shantou High-tech Zone LOLO South Co., Ltd 　　Table 219 2003—2005 Performance of Langfang LOLO Beverage Co., Ltd 　　Table 220 2003—2005, Operation Analysis on Langfang LOLO Beverage Co., Ltd 　　Table 221 2003—2005 Performance of Shanghai LOLO Food Ingredients Co., Ltd 　　Table 222 2003—2005, Operation Analysis on Shanghai LOLO Food Ingredients Co., Ltd 　　Table 223 2003—2005 Wahaha Group Fruit Juice Beverage Enterprises Output List 　　Table 224 2003—2005 Performance of Jilin Wahaha Beverage Co., Ltd 　　Table 225 2003—2005, Operation Analysis on Jilin Wahaha Beverage Co., Ltd 　　Table 226 2003—2005 Performance of Shenzhen Wahaha Rongtai Industries Co., Ltd 　　Table 227 2003—2005, Operation Analysis on Shenzhen Wahaha Rongtai Industries Co., Ltd 　　Table 228 2003—2005 Performance of Xinjiang Shihezi Wahaha Food Co. Ltd 　　Table 229 2003—2005, Operation Analysis on Xinjiang Shihezi Wahaha Food Co. Ltd 　　Table 230 2003—2005 Performance of Xuzhou Wahaha Beverage Co., Ltd 　　Table 231 2003—2005, Operation Analysis on Xuzhou Wahaha Beverage Co., Ltd 　　Table 232 2003—2005 Mainland Major Enterprises Fruit Juice Beverage Production of Taiwan Uni-President Co 　　Table 233 2003—2005 Uni-President Group Performance 　　Table 234 2003—2005 Analysis on Uni-President Group Operation 　　Table 235 2003—2005, Beijing Uni-President Beverage Co., Ltd. Performance 　　Table 236 2003—2005 Beijing Uni-President Beverage Co., Ltd. Operation Analysis 　　Table 237 2003—2005 Kunshan Uni-President Food Co., Ltd. Performance 　　Table 238 2003—2005 Kunshan Uni-President Food Co., Ltd. Operation Analysis 　　Table 239 2003—2005 Hefei Uni-President Co., Ltd Performance 　　Table 240 2003—2005 Hefei Uni-President Co., Ltd. Operational Analysis 　　Table 241 2003—2005 Nanchang Uni-President Co., Ltd. Performance 　　Table 242 2003—2005 Nanchang Uni-President Co., Ltd. Operation Analysis 　　Table 243 2003—2005, Zhengzhou Uni-President Co., Ltd. Performance 　　Table 244 2003—2005 Zhengzhou Uni-President Co., Ltd. Operation Analysis 　　Table 245 2003—2005 Wuhan Uni-President Food Co., Ltd 　　Table 246 2003-2005 Wuhan Uni-President Food Co., Ltd. Operation Analysis 　　Table 247 2003—2005 Guangzhou Uni-President Co., Ltd. Performance 　　Table 248 2003 —2005 Guangzhou Uni-President Co., Ltd. Operation Analysis 　　Table 249 2003—2005 Chengdu Uni-President Food Co., Ltd. Performance 　　Table 250 2003—2005 Chengdu Uni-President Food Co., Ltd. Operational Analysis 　　Table 251 2003—2005 Xinjiang Uni-President Food Co., Ltd. Performance 　　Table 252 2003—2005 Xinjiang Uni-President Food Co., Ltd. Operation Analysis 　　Table 253 2003—2005 Chongqing Tinghsin Food Co., Ltd. Performance 　　Table 254 2003—2005 Chongqing Tinghsin Food Co., Ltd. Operation Analysis 　　Table 255 2003—2005 Fujian Tinghsin Food Co., Ltd. Performance 　　Table 256 2003—2005 Fujian Tinghsin Food Co., Ltd. Operation Analysis 　　Table 257 2003—2005 Kunming Tinghsin Food Co., Ltd. Performance 　　Table 258 2003—2005 Kunming Tinghsin Food Co., Ltd. Operation Analysis 　　Table 259 2003—2005 Beijing Coca-Cola Beverage Co., Ltd. Performance 　　Table 260 2003—2005, Beijing Coca-Cola Beverage Co., Ltd. Operational Analysis 　　Table 261 2003 —2005 Tianjin Coca-Cola Beverage Co., Ltd. Operation 　　Table 262 Tianjin Coca-Cola Beverage Co., Ltd. Operational Analysis 　　Table 263 2003 —2005 Shenyang Coca-Cola Beverage Co., Ltd. Operation 　　Table 264 2003 —2005, Shenyang Coca-Cola Beverage Co., Ltd. Operation Analysis 　　Table 265 2003—2005 Shenzhen Pepsi-Cola Beverages Co., Ltd. Performance 　　Table 266 2002—2005 Shanghai Dole Food Co., Ltd. Performance 　　Table 267 2002—2005 Shanghai Dole Food Co., Ltd. Operation Analysis 　　Table 268 1980-2005 The change of Chinese soft drink production 　　Table 269 1999-2005 Various Chinese soft drink production Table 　　Table 270 1999-2004 Chinese Various Soft Drink Production Proportion 20, 　　Table 271 2003 Top 10 of Chinese beverage industry 　　Table 272 2004 Production tables of China's soft drinks major producing areas 　　Table 273 2001—2005 Sale growth in Chinese carbonic acid beverage market 　　Table 274 2001—2005 Sale growth in Chinese carbonic acid beverage market 　　Table 275 2002—2005 Production growth of Chinese carbonic acid beverage 　　Table 276 2003—2005 China’s major provinces carbonic acid drinks production schedule 　　Table 277 Jan.—Sep., 2005 Chinese provinces carbonic acid beverage production proportion 　　Table 278 2004 Chinese provinces carbonic acid beverage production proportion 　　Table 279 2003—2005 Chinese carbonic acid beverage deficit profile 　　Table 280 2003—2005 Chinese carbonic acid beverage produce and sale schedule 　　Table 281 2003—2005 Profit margin of carbonic acid beverage industry 　　Table 282 2002—2005 China's bottled (barreled) water production and growth trend 　　Table 283 2003—2005 China’s major cities bottled (barreled) water production growth 　　Table 284 Jan.-Sep., 2005 China’s major cities bottled (barreled) water production proportion 　　Table 285 2003—2005 China’s drinking water industry deficit profile 　　Table 286 2003—2005 China’s drinking water industry production and marketing table 　　Table 287 2003—2005 China’s drinking water industry payoff level 　　Table 288 2003—2005 Chinese bottled (barreled) drinking water CR4 enterprise production 　　Table 289 2003—2005 Chinese bottled (barreled) drinking water production concentration index (CR4) decline 　　Table 290 2001—2005 Chinese tea beverage production changes 　　Table 291 2001—2005 Chinese tea beverage sales changes 　　Table 292 2001—2005 Sales growth in China milk beverage market 　　Table 293 2001—2005 Sale figures growth of China's milk beverage market 　　Table 294 2003—2005 Deficit profile of Chinese milk beverage industry 　　Table 295 2004—2005 Sales of Chinese milk beverage industry 　　Table 296 2003—2005 Payoff level of Chinese milk beverage industry 　　Table 297 2001—2005 Chinese functional beverage sales changes 　　Table 298 2001—2005 Chinese functional beverage sales amount change 　　Table 299 2001--2003 The world functional beverage production changes 　　Table 300 2001—2004 Chinese fruit production growth 　　Table 301 Illustration of company direct sale channels 　　Table 302 Flat roof mode sale channel illustration 　　Table 303 Illustration on agricultural wholesale market channel