Research Report on the Market Environment and Competition of China’s Bean Milk P

[b]Research Report on the Market Environment and Competition of China’s Bean Milk Powder from 2007 to 2008 内容介绍：[/b] 　　Under the slogan of “one cup of milk strengthens a nation,” China’s milk industry has developed rapidly. How the bean milk industry can survive and emerge among the surrounding of milk industry is the problems that the industry should consider: whether to continue the path of milk or to create a brand new business path? 　　In recent years, China’s milk industry will face a series of shuffling, and those under the greatest influence are the pillars: the middle-sized dairy enterprises. This will be a good opportunity for the development of bean milk industry. Many industries are watching whether bean milk enterprises can grab this chance. 　　Domestic bean milk enterprises have adjusted their product and market strategies and went beyond the bean mild powder into vast liquid milk market. Jianlibao, Wahaha and Robust have all been planning bean milk projects and some have even passed the small and intermediate test. Their entrance will enlarge the product and influence of China’s bean milk industry. Their participation will make bean milk attract more attention. 　　The study of ethnology provides bean milk with the power to fight milk. It has unimagined effect on the development of China’s bean milk industry. One article on bean milk in “China Operation Newspaper” pointed out: 97% to 100% adults of the Han nationality will have a run after taking 50 g lactose. A study shows that the intolerance of milk of easterners is 0.9, and 86.7% people will have the reaction after taking milk, among which people in southern China take a major part. Ethnology has offered important clue for the bean milk industry to fight against milk, present new products and expand business. The basic concept of China’s bean milk industry to encounter milk industry is the slogan “More suitable to the Chinese Stomach” against “One cup of milk strengthens a nation.” 　　Bean milk is nutritious, has equal protein with milk and without harmful components and is healthy to the human body, and especially suits the stomach of the Chinese people. According to the latest research, it can also prevent the hair fall. Its advantages form some value concepts to encounter the milk industry. 　　This report researches the market environment, competition, consumer recognition of the bean milk product, conducts an in-depth analysis on entrance opportunities, domestic competition situation if enterprises, consumer purchase behavior, purchase capacity to reflect the quality, competition, advantages and disadvantages of brands, and differences of subdivided markets of China’s bean milk industry, and also conducts an in-depth analysis on consumer group structure, market room and potential opportunities of bean milk brands. 　　[b]Chapter One. General Introduction[/b] 　　Section one. Aim of the report 　　Section two. Research scope 　　Section three. Research areas 　　Section four. Data source 　　Section five. Research method 　　Section six. System of market competitiveness references 　　Chapter Two. Analysis on Soybean and Their Values 　　Section one. Analysis on value of nutrition and health keeping 　　Section two. Analysis on value of commercial value 　　Section three. Category of bean milk 　　Chapter Three. Research on Macro-economic Environment of Domestic Bean Milk Industry 　　Section one. Relative policies and regulations 　　Section two. Standards 　　Section three. Technology environment 　　Chapter Four. Research on Marketing of Domestic Bean Milk Industry 　　Section one. Soybean supply 　　Section two. Soybean production in China 　　Section three. Overall supply of China’s soybean supply 　　Section four. Analysis on production and supply of domestic solid drink and bean milk 　　Section five. Analysis on developing trend from 2000 to 　　Section six. Analysis on major producing provinces from 2002 to 　　Section seven. Comparison analysis with other industries in 　　Chapter Five. Sales Channels of Domestic Bean Milk 　　Section one. Structure 　　Section two. Features and system 　　Section three. Analysis on dealers 　　Section four. Suggestions on marketing channels 　　Section five. Analysis on domestic prices 　　Section six. Range of price rise of different sales section 　　Section seven. Analysis on market prices of retail terminals 　　Chapter Six. Research on Competition Environment of Bean Milk Industry 　　Section one. Situation of domestic rivals 　　Section two. Distribution of rivals 　　Section three. Market shares of major rival brands 　　Section four. Research on leading brand enterprises 　　1. Weiwei Group 　　2. Wandashan Dairy 　　3. Yili Group 　　4. Feihe 　　5. Bingquan Dairy Co. 　　[b]Section five. SWOT analysis on bean milk powder and replacement[/b] 　　1. Milk powder 　　2. Liquid milk 　　3. Traditional bean products 　　4. Other soft drink 　　[b]Chapter Seven. Prediction of Future Development Trend of Bean Milk Powder Industry[/b] 　　Section one. Primary evaluation of China’s bean milk powder market 　　Section two. Prediction of developing trend of China’s bean milk powder market 　　Section three. Suggestion on entrance of enterprises into soybean deep processing market 　　Section four. Suggestion on strategy of entrance into soybean deep processing market 　　Chapter Eight. Analysis on Overall Consumer Perception Quality of Bean Milk Powder Industry 　　Section one. Assessment of quality 　　Section two. Analysis on overall competition 　　Chapter Nine. Analysis on Perception Quality of Major Brands of Bean Milk Powder Industry 　　Section one. Overall assessment of major brands by consumer perception 　　1. Weiwei 　　2. Heiniu 　　3. Wandashan 　　4. Yashili 　　5. Yili 　　6. Feihe 　　7. Bingquan 　　[b]Section two. Assessment result of quality references of major brands[/b] 　　1. Weiwei 　　2. Heiniu 　　3. Wandashan 　　4. Yashili 　　5. Yili 　　6. Feihe 　　7. Bingquan 　　[b]Chapter Ten. Comparison of Product Quality of Major Brands of Bean Milk Powder Industry[/b] 　　Section one. Comparative analysis of quality references of major brands 　　1. Comparison of nutrition 　　2. Comparison of wrapping 　　3. Comparison of taste 　　4. Comparison of smell 　　5. Comparison of outlook 　　6. Comparison of dissolve capacity 　　7. Comparison of convenience of purchase 　　[b]Section two. Analysis on overall assessments[/b] 　　Section three. Analysis on important features 　　Chapter Eleven. Analysis on Consumer Group Components of Major Brands of Bean Milk Powder Industry 　　Section one. Overall analysis 　　Section two. Weiwei 　　Section three. Heiniu 　　Section four. Wandashan 　　Section five. Yashili 　　Section six. Yili 　　Section seven. Feihe 　　Section eight. Bingquan 　　[b]Chapter Twelve. Analysis on Market Opportunities of Bean Milk Powder Industry[/b] 　　[b]Section one. Analysis on quality references of bean milk powder products in subdivided markets[/b] 　　1. Result by genders 　　2. Result by ages 　　3. Result by education 　　4. Result by income 　　5. Result by regions 　　[b]Section two. Comparative analysis on quality assessment in subdivided markets[/b] 　　1. Result by genders 　　2. Result by ages 　　3. Result by education 　　4. Result by income 　　5. Result by regions 　　[b]Section three. Analysis on strengths and weakness and market opportunities of major brands[/b] 　　1. Result by genders 　　2. Result by ages 　　3. Result by income 　　4. Result by regions 　　[b]Chapter Thirteen. Advice and Suggestions of Consumers[/b] 　　Section one. Weiwei 　　Section two. Heiniu 　　Section three. Wandashan 　　Section four.. Yashili 　　Section five. Yili 　　Section six. Feihe 　　Section seven. Bingquan 　　Chapter Fourteen. Conclusion 　　[b]Catalogue of tables[/b] 　　Table 1. Comparison list on protein of soybean and other major food 　　Table 2. Quantity of amino acid from different protein 　　Table 3. Quantity demand for amino acid by age 　　Table 4. PDCASS of different food protein 　　Table 5. Deep processing of China’s soybean from 2000 to 　　Table 6. Prices of domestic and imported protein powder products in Beijing terminal markets 　　Table 7. List of comprehensive use profits of bean products 　　Table 8. Catalogue of products of Weiwei group 　　Table 9. Trend of production volume of China’s soybean 　　Table 10. Planting areas and production volume of soybean in the world 　　Table 11. Provinces with soybean production of over 0.5 million tons in 　　Table 12. Distribution of major soybean production provinces in China 　　Table 13. Overall supply of China’s soybean from 2000 to 　　Table 14. Comparison of per capita production/possession of agriculture products of China and the world 　　Table 15. Per capita soybean resource of the world and major planting countries in 　　Table 16. Developing trend of China’s solid drink and bean milk powder manufacturing industry from 2000 to 　　Table 17. Distribution of enterprise areas of solid drink and soybean milk powder 　　Table 18. Change of employees in major provinces of solid drink and bean milk powder from 2002 to 　　Table 19. Production situation of major provinces from 2002 to 　　Table 20. Income of major provinces from 2002 to 　　Table 21. Profits of enterprises in major provinces from 2002 to 　　Table 22. Number of enterprises and loss percentage in 　　Table 23. Production and soft drink and dairy products in 　　Table 24. Comparison of profiting ability of solid drink and other soft drink and dairy industry in 　　Table 25. Mode of sales channels structure of bean milk powder 　　Table 26. Mode of sales channels organization of bean milk powder 　　Table 27. Function features of different sales sections 　　Table 28. Ratio of chosen supply of enterprise by retailers 　　Table 29. Ratio of chosen supply of agents by retailer 　　Table 30. List of major elements retailers should consider 　　Table 31. Percentage of expected service of retailers 　　Table 32. Analysis on prices on terminal markets 　　Table 33. Ranking of bean milk powder sales in Aug 　　Table 34. Regional distribution of Weiwei Group 　　Table 35. Organization of Weiwei group 　　Table 36. Major references of Weiwei group from 2000 to 　　Table 37. Major references of Wandashan from 2000 to 　　Table 38. Top ten dairy enterprises of sales in 　　Table 39. Regional distribution of Yili Group 　　Table 40. Major references of Yili group from 2000 to 　　Table 41. Major references of Feihe from 2000 to 　　Table 42. Organization of Bingquan 　　Table 43. Marketing network of Bingquan 　　Table 44. Major references of Bingquan from 2000 to 　　Table 44. Overall consumer perception assessment 　　Table 46. Perception assessment and impact of product quality 　　Table 47. Relationship of brand image and product quality 　　Table 48. Relationship of product quality and performance-price ratio 　　Table 49. Relationship of brand image and performance-price ratio 　　Table 50. Marks of overall assessment references of Weiwei bean milk powder 　　Table 51. Marks of overall assessment references of Heiniu bean milk powder 　　Table 52. Marks of overall assessment references of Wandashan bean milk powder 　　Table 53. Marks of overall assessment references of Yashili bean milk powder 　　Table 54. Analysis on consumer group of Yili group bean milk powder 　　Table 55. Analysis on consumer group of Feihe group bean milk powder 　　Table 56. Analysis on consumer group of Bingquan bean milk powder 　　Table 57. Marks of quality references and their impact on product quality of Weiwei 　　Table 58. Marks of quality references and their impact on product quality of Heiniu 　　Table 59. Marks of quality references and their impact on product quality of Wandashan 　　Table 60. Marks of quality references and their impact on product quality of Yashili 　　Table 61. Analysis on consumer group of Yili group bean milk powder 　　Table 62. Analysis on consumer group of Feihe group bean milk powder 　　Table 63. Analysis on consumer group of Bingquan group bean milk powder 　　Table 64. Comparison of assessment on nutrition of major brands by consumers 　　Table 65. Comparison of assessment on wrapping of major brands by consumers 　　Table 66. Comparison of assessment on taste of major brands by consumers 　　Table 67. Comparison of assessment on smell of major brands by consumers 　　Table 68. Comparison of assessment on outlook of major brands by consumers 　　Table 69. Comparison of assessment on dissolution of major brands by consumers 　　Table 70. Comparison of assessment on purchase convenience of major brands by consumers 　　Table 71. Perception quality of products of bean milk powder industry 　　Table 72. Comparison of overall perception quality of major brands 　　Table 73. Comprehensive comparison of assessment on ingredients and wrapping of major brands by customers 　　Table 74. Structure of consumers by gender 　　Table 75. Structure of consumers by age 　　Table 76. Structure of consumers by education 　　Table 77. Structure of consumers by family income 　　Table 78. Assessment of quality references by male consumers 　　Table 79. Assessment of quality references by female consumers 　　Table 80. Assessment of quality references by consumers from 18 to 　　Table 81. Assessment of quality references by consumers from 25 to 　　Table 82. Assessment of quality references by consumers from 35 to 　　Table 83. Assessment of quality references by consumers from 45 to 　　Table 84. Assessment of quality references by consumers above 　　Table 85. Assessment of quality references by consumers from eastern regions 　　Table 86. Assessment of quality references by consumers from central regions 　　Table 87. Assessment of quality references by consumers from western regions 　　Table 88. Differences of nutrition assessment of major brands by male consumers 　　Table 89. Differences of nutrition assessment of major brands by female consumers 　　Table 90. Differences of wrapping assessment of major brands by male consumers 　　Table 91. Differences of wrapping assessment of major brands by female consumers 　　Table 92. Differences of nutrition assessment of major brands by eastern consumers 　　Table 93. Differences of nutrition assessment of major brands by central consumers 　　Table 94. Differences of nutrition assessment of major brands by western consumers 　　Table 95. Differences of wrapping assessment of major brands by eastern consumers 　　Table 96. Differences of wrapping assessment of major brands by central consumers 　　Table 97. Differences of wrapping assessment of major brands by western consumers 　　Table 98. Advice and suggestions on Weiwei 　　Table 99. Advice and suggestions on Heiniu 　　Table 100. Advice and suggestions on Wandashan 　　Table 101. Advice and suggestions on Yashili 　　Table 102. Analysis on consumer groups of Yili 　　Table 103. Analysis on consumer groups of Feihe 　　Table 104. Analysis on consumer groups of Bingquan