Research Report on Oversea Exploration of China’s Mobilephone Enterprises from 2
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Chapter One. Status Quo of Global Mobilephone Market
1.1 Features of development
1.1.1 Obvious vertical labor division of the industrial chain
1.1.1.1 America dominates the mobilephone chip manufacturing field
1.1.1.2 Symbian, Microsoft and OS still hold tight the core software of mobilephone
1.1.1.3 Korean and Janpanese mobilephones emerge by application content and designs
1.1.1.4 China’s mobilephone is at the lower end of the industrial chain and in the downstream
1.1.2 Insufficient output and growth power of global mobilephone and severe market competition
1.1.3 High growth rate of mobilephone market of SE Asia, Latin America and East Europe
1.1.4 Photo mobilephones and 3G mobilephones become the pillar of market
1.1.5 Global mobilephones—Made in China and Korea
1.2. Analysis and prospect of global supply and demand
1.2.1 Rapid growth in supply capacity and shortage in parts supply
1.2.2 Diversified demand structure
1.3 Analysis on competition structure and prospect
1.3.1 China, Japan and Korea bring shock to the global market
1.3.2 Nokia remains the advantageous position
1.3.3 Most severe competition between Siemens , LG and Sony Erricson
1.3.4 Second line enterprises go bankrupt or rise
Chatper Two. Status Quo of China’s Mobilephone Market
2.1 Features of development
2.1.1 Rapid expansion of industry scale and concentration
2.1.2 Sharp decline of profiting rate
2.1.3 Intelligent and photo mobilephones emerge
2.1.4 Strengthening of dealers
2.1.5 Diversified sales mode
2.2 Analysis and prospect of supply and demand structure
2.2.1 Increase in energy production tightens China’s supply chain
2.2.2 Shortage in core technology of high-end mobilephones of domestic brands and shortage in high-end supply capacity
2.2.3 Shortage in incentive elements and the first saturation will occur
2.3 Analysis and prospect of competition structure
2.3.1 Fight back of international enterprises
2.3.1.1 Strategic adjustment
2.3.1.2 Price fightback
2.3.1.3 Channel fightback
2.3.2 Decline in market shares of domestic brands due to shortage in parts
2.3.3 New standard of approval will change the competition structure of China
2.4 Analysis on import and export of mainland China
2.4.1 Analysis on features of export
2.4.1.1 Diversified trend in export market
2.4.1.2 Joint ventures remain the major part of export
2.4.1.3 Export trade focuses on import processing
2.4.1.4 Increased ratio of high-end mobilephone export
2.4.1.5 The biggest obstacle is patent fee
2.4.1.6 Cost advantage no more
2.4.1.7 Major target export regions
2.4.2 Features of import and export
2.5 Analysis on background of oversea market exploration
2.5.1 Imbalance of supply and demand, increase in stock and white heat of market competition
2.5.2 Low recognition of domestic brands by domestic users
2.5.3 Rise of export rebate rate
2.5.4 Warming in global telecom market and vast demand in emerging markets
2.5.5 Mobilephone consumption of Europe and America enters vital era
Chapter Three. Analysis on Case of Oversea Market Exploration
3.1 Analysis on exploration strategies of world top mobilephone enterprises
3.1.1 Nokia
Analysis on Nokia-India exploration strategy
Analysis on Nokia-Russia exploration strategy
3.1.2 Motorola
Analysis on Moto-India exploration strategy
Analysis on Moto-Russia exploration strategy
Analysis on Moto-Japan exploration strategy
3.1.3 Samsung
Analysis on Samsung-America exploration strategy
Analysis on Samsung-India exploration strategy
Analysis on Samsung-Russia exploration strategy
3.2 Anlaysis on cases of Korean major mobilephone enterprises entrance into global market
3.2.1 LG
Analysis on LG-India exploration strategy
Analysis on LG-North America exploration strategy
Analysis on LG-Brazil exploration strategy
3.2.2SK Telecom
3.2.3 Pantech & Curitell and Pantech
3.5 Anlaysis on cases of Janpanese major mobilephone enterprises entrance into global market
3.5.1 NEC
3.5.2 Panasonic
3.5.3 Globalization strategy of other mobilephone enterprises in Japan
3.5.4 Research on oversea markring strategy of Japanese mobilephone enterprises
3.5.4.1 Appropriate prices
3.5.4.2 Precise in the location of entrance point
3.6 Anlaysis on cases of China’s major mobilephone enterprises entrance into global market
3.6.1 Bird`
Analysis on Bird-India exploration strategy
Analysis on Bird-Europe exploration strategy
3.6.2 TCL
Analysis on TCL-Russia exploration strategy
Analysis on TCL-India exploration strategy
Analysis on TCL-Viet Nam exploration strategy
Analysis on TCL-Other countries in SE Asia exploration strategy
3.6.3 Soutech
3.6.4 Amoi
Analysis on Amoi-America, Middle East exploration strategy
Analysis on Amoi-SE Asia exploration strategy
3.6.5 Kejian
Analysis on Kejian-India exploration strategy
3.6.6 Potevio
3.6.7 Gionee
3.6.8 Huawei
Analysis on Huawei-Russia exploration strategy
Analysis on Huawai-Thailand exploration strategy
3.6.9 ZTE
Analysis on ZTE-Russia exploration strategy
Analysis on successful cases of ZTE-oversea market exploration
3.6. Anlaysis on cases of China’s other mobilephone enterprises entrance into global market
Haier
Panada
Konka
3.7 Analysis on advantages and disadvantages of mobilephone enterprises in China to enter oversea market
3.7.1 Analysis on advantages of mobilephone enterprises in China to enter oversea market
3.7.1.1 Capital gathering effect of domestic mobilephones
3.7.1.2 Narrowing gap between domestic enterprises and international brands
3.7.1.3 Rise in export rebate rate
3.7.1.4 Lower transportation cost than oversea brands
3.7.2 Analysis on disadvantages of mobilephone enterprises in China to enter oversea market
3.7.2.1 RMB appreciation
3.7.2.2 Charge of mobilephone patent fee
3.7.2.3 Anti-dumping problem
3.7.2.4 Increase in restrictriction
3.7.2.5 Lacking in core technology and weak in developing capacity
3.7.2.6 Low content of domestic brands and major in the form of OEM
3.7.2.7 No more cost advantage
3.7.2.8 Lacking in upstream industries and controlled by others in parts
3.7.2.9 Big difference in product structure with international brands
Chapter Four. Analysis on Oversea Mobilepohne Market Exploration
4.1 Analysis on exploration in South Asia
4.1.1 General introduction
4.1.2 India
a. General introduction (economy, population and income level)
b. Scale of mobilephone market
c. Analysis on suppy and demand structure and developing trend
d. Research on customer behavior
e. Analysis on mobilephone enterprises, competition structure and developing trend
f. Dealers
g. Research on sales channels
h. Anlysis on opportunity and risk of the market
i. Strategy of the market
4.1.3 Thailand
a. General introduction (economy, population and income level)
b. Scale of mobilephone market
c. Analysis on suppy and demand structure and developing trend
d. Research on customer behavior
e. Analysis on mobilephone enterprises, competition structure and developing trend
f. Dealers
g. Research on sales channels
h. Anlysis on opportunity and risk of the market
i. Strategy of the market
4.1.4 Singapore
a. General introduction (economy, population and income level)
b. Scale of mobilephone market
c. Analysis on suppy and demand structure and developing trend
d. Research on customer behavior
e. Analysis on mobilephone enterprises, competition structure and developing trend
f. Dealers
g. Research on sales channels
h. Anlysis on opportunity and risk of the market
i. Strategy of the market
4.1.5 Indonesia
a. General introduction (economy, population and income level)
b. Scale of mobilephone market
c. Analysis on suppy and demand structure and developing trend
d. Research on customer behavior
e. Analysis on mobilephone enterprises, competition structure and developing trend
f. Dealers
g. Research on sales channels
h. Anlysis on opportunity and risk of the market
i. Strategy of the market
4.1.6 Viet Nam
a. General introduction (economy, population and income level)
b. Scale of mobilephone market
c. Analysis on suppy and demand structure and developing trend
d. Research on customer behavior
e. Analysis on mobilephone enterprises, competition structure and developing trend
f. Dealers
g. Research on sales channels
h. Anlysis on opportunity and risk of the market
i. Strategy of the market
4.2 Analysis on exploration in Middle Asia
4.3 Analysis on exploration in East Europe
4.3.1 Russia
a. General introduction (economy, population and income level)
b. Scale of mobilephone market
c. Analysis on suppy and demand structure and developing trend
d. Research on customer behavior
e. Analysis on mobilephone enterprises, competition structure and developing trend
f. Dealers
g. Research on sales channels
h. Anlysis on opportunity and risk of the market
i. Strategy of the market
4.3.2 Belorussia
a. General introduction (economy, population and income level)
b. Scale of mobilephone market
c. Analysis on suppy and demand structure and developing trend
d. Research on customer behavior
e. Analysis on mobilephone enterprises, competition structure and developing trend
f. Dealers
g. Research on sales channels
h. Anlysis on opportunity and risk of the market
i. Strategy of the market
4.3.3 Ukraine
a. General introduction (economy, population and income level)
b. Scale of mobilephone market
c. Analysis on suppy and demand structure and developing trend
d. Research on customer behavior
e. Analysis on mobilephone enterprises, competition structure and developing trend
f. Dealers
g. Research on sales channels
h. Anlysis on opportunity and risk of the market
i. Strategy of the market
4.4 Analysis on exploration in West Europe
4.4.1 General introduction of mobilephone market in West Europe
4.4.2 UK
4.4.3 France
4.4.4 Germany
4.4.5 Holland
4.4.6 Spain
4.4.7 Italy
4.4.8 Greece
4.4.9 Switzerland
4.5 Analysis on exploration in Middleeast
4.5.1 Saudi Arabia
4.5.2 UAE
4.5.3 Iran
4.6 Analysis on exploration in Africa
4.6.1 General introduction of mobilephone market in Africa
4.6.2 South Africa
4.6.3 Egypt
4.6.4 Cameroon
4.6.5 Togo
4.6.6 Kennya
4.6.7 Uganda
4.6.8 Nigeria
4.7 Analysis on exploration in Latin America
4.7.1 General introduction of mobilephone market in Latin America
4.7.2 Brazil
4.7.3 Mexico
4.7.4 Venezuela
Venezuela
4.7.5 Agentina
4.7.6 Chile
4.7.7Venezuela
4.7.8 Cuba
4.7.9 Beru
4.7.10 Columbia
4.8 Analysis on exploration in North America
4.8.1 USA
a. General introduction (economy, population and income level))
b. Scale of mobilephone market
c. Analysis on suppy and demand structure and developing trend
d. Research on customer behavior
e. Analysis on mobilephone enterprises, competition structure and developing trend
f. Dealers
g. Research on sales channels
h. Anlysis on opportunity and risk of the market
i. Strategy of the market
4.8.2 Canade
a. General introduction (economy, population and income level)
b. Scale of mobilephone market
c. Analysis on suppy and demand structure and developing trend
d. Research on customer behavior
e. Analysis on mobilephone enterprises, competition structure and developing trend
f. Dealers
g. Research on sales channels
h. Anlysis on opportunity and risk of the market
i. Strategy of the market
4.9 Analysis on exploration in Australia
4.9.1 Australia
a. General introduction (economy, population and income level)
b. Scale of mobilephone market
c. Analysis on suppy and demand structure and developing trend
d. Research on customer behavior
e. Analysis on mobilephone enterprises, competition structure and developing trend
f. Dealers
g. Research on sales channels
h. Anlysis on opportunity and risk of the market
i. Strategy of the market
4.9.2 New Zealand
Chapter Five. Analysis on Opportunities and Risks of Oversea Mobilephone Market
5.1 Analysis on opportunities
5.1.1 Avalanche growth of high technology content mobilephones in overea market
5.1.2 To explor third and fourth market with rich experience and flexibility
5.1.3 Attack oversea market with scale advantages
5.1.4 3G industry brings about an overall breakthrough opportunity
5.2 Analysis on risks
5.2.1 Highly concentration of export tartget market and low resistance to risks
5.2.2 No core technology and no bright future
5.2.3 Much difficult in the exploration of oversea market
5.2.4 Loss of both domestic and oversea markets
5.2.5 Fightback of international brands
5.2.6 Decline in export mobilephone prices
5.2.7Environmental protection will be export risk
Chapter Six. Suggestion on Exploration of Oversea Market by China’s Mobilephone Enterprises
6.1 Clearify the competition strategy
6.2 Increase the core competitiveness
6.3 Integrate supply chain
6.4 Consolidate domestic market and realize international strategy with international resources
6.5 Research the situation of each country and aim at subdivided market demand
6.6 To cooperate with international mobilephone enterprise to raise the quality
6.7 To develop independently or rely on third party designing company
6.8 Reasonable cost control
6.9 Follow the dealers path in oversea export
6.10 Avoid vice competition and say goodbye to low cost competition
6.11 Gradual expansion to oversea market
Catalogy of Diagrams
Diagram 1.Development of global mobilephone subscribers in 2006 (100 million)
Diagram 2. Competition structure of global intelligent mobilephone operation system in
Diagram 3. Competition structure of global intelligent mobilephone operation system from 2006 to
Diagram 4. Output of global mobilephones from 2001 to June,
Diagram 5. Popularity of global mobilephones from 1997 to June,
Diagram 6. Sales of global photo mobilephones from 2006 to June, 2007 (Unit: 10,000 sets)
Diagram 7. Ratio of global photo mobilephones to total mobilephone sales from 20067 to June,
Diagram 8. Market shares of photo mobilephones in South Korea from 2002 to June,
Diagram 9. Output distribution of global mobilephones in
Diagram 10. Analysis on output distribution in
Diagram 11. Output of Taiwan from 2003 to
Diagram 12. Development of mobilephone subscribers in China from 1997 to 2006 (uint: 10,000 sets)
Diagram 13. Production concentration in
Diagram 14. Growth of sales in China from 2001 to 2006 (uint: 10,000 sets)
Diagram 15. Change in market shares of domestic mobilephone enterprises from 1999 to
Diagram 16. Export of domestic brand mobilephones from 2002 to 2006 (uint: 10,000 sets)
Diagram 17. Distribution of export regions in
Diagram 18. Global sales of Nokia from 2000 to
Diagram 19. Global sales of Motorola from 2000 to
Diagram 20. Global sales of Samsung from 2000 to
Diagram 21. Global sales of LG from 2000 to
Diagram 22. Change in annual sales of Bird from 2000 to 2006 (uint: 10,000 sets)
Diagram 23. Change in annual export of Bird from 2000 to June, 2007 (unit: 10,000 sets)
Diagram 24. Change in annual sale of TCL from 2000 to 2006 (uint: 10,000 sets)
Diagram 25. Change in annual export of TCL from 2000 to June, 2007 (unit: 10,000 sets)
Diagram 26. Change in annual sale of Soutech from 2000 to
Diagram 27. Change in annual export of Soutech from 2000 to
Diagram 28. Change in annual export of Amoi from 2000 to
Diagram 29. Change in annual export of Amoi from 2000 to
Diagram 30. Change in annual sale of Kejian from 2000 to
Diagram 31. Change in annual export of Kejian from 2000 to
Diagram 32. Change in annual sale of Potevio from 2000 to
Diagram 33. Change in annual export of Potevio from 2000 to
Diagram 34. Change in annual sale of Gionee from 2000 to
Diagram 35. Change in annual export of Gionee from 2000 to
Diagram 36. Change in annual sale of Huawei from 2000 to
Diagram 37. Change in annual export of Huawei from 2000 to
Diagram 38. Change in annual sale of ZTE from 2000 to
Diagram 39. Change in annual export of ZTE from 2000 to
Diagram 40. Change in annual export of Haier from 2000 to
Diagram 41. Market shares of Indian Mobilephone dealers in
Diagram 42. Market shares of CDMA in India in Apr.
Diagram 43. Changes of Singaporean mobilephone subscriberss
Diagram 44. Market shares of Indonesian mobilephone dealers at the end of Nov.
Diagram 45. Market shares of brands in Viet Nam in
Diagram 46. Market shares of Russian mobilephone enterprises
Diagram 47. Market shares of mobilephone dealers in Mar.
Diagram 48. Number of subscribers in Belorussia
Diagram Time interval of purchase of Berorussia in
Diagram 50. Well-knowness of Belorussia brands in
Diagram 51. Brands favored by Belorussians in
Diagram 52.Market shares of Belorussian mobilephones in
Diagram 53. Market shares of Ukrainian mobilephone dealers in
Diagram 54. Change in the number of American Subscribers
Diagram 55. Market shares of American mobilephone dealers in
Diagram 56. Change in the number of Canadian Subscribers
Diagram 57. Market shares of telecom dealers in Aug. 2006 (Million)
Diagram 58. Changes of Australian subscribers and prepayment subscribers
Catalogy of Tables
Table 1. General introduction of global mobilephone industrial chain in
Table 2. Analysis on competition advantages and disadvantages of major intelligent mobilephone operation systems
Table 3. Position of China’s mobilephone industry in global competition
Table 4. Popularity of mobilephones in the world in
Table 5. 3G development communication in
Table 6. Development of major 3G market in
Table 7. OEM of Taiwan mobilephone enterprises from 2006 to June,
Table 8. Supply capacity of major enterprises in
Table 9. Analysis on demand for mobilephone products in the world from 2006 to June,
Table 10. Operation of China’s mobilephone enterprises in
Table 11. Global supply of major components of mobilephones
Table 12. OEM of mainland China’s enterprises in Taiwana and Korea
Table 12. Major domestic mobilephone enterprises in
Table 14. Major oversea mobilephone enterprises in
Table 19. Adjustment of strategy in China by multi-national enterprises in
Table 20. Price reducing strategy of oversea brands in
Table 21. Marketing channels of oversea brands
Table 22. Competition structure of China’s mobilephone market after new approval system in
Table 23. Analysis on import and export in
Table 24. Analysis on features of import and export in China
Table 25. Research on global market strategy of Nokia
Table 26. Research on global market strategy of Motorola
Table 27. Research on Moto-India exploration strategy
Table 28. Research on Moto-Korea exploration strategy
Table 29. Reserch on technology development of Samsung
Table 30. Research on brand strategy of Samsung
Table 30. Research on product strategy of Samsung
Table 33. Research on Samsung-America exploration strategy
Table 34. Research on Samsung-India exploration strategy
Table 35. Research on Samsung-Russia exploration strategy
Table 36. Top three mobilephone enterprises in South Korea in
Table 38. Research on global strategy of LG
Table 39. Research on LG-India exploration strategy
Table 40. Research on LG-North America exploration strategy
Table 41. Research on global strategy of SK
Table 41. Research on global strategy of Pantech
Table 43. Research on global strategy of NEC
Table 44. Research on global strategy of Panasonic
Table 45. Research on global strategy of Bird
Table 46. Oversea sales channels of Bird
Table 47. Global market pace of Bird
Table 47. Analysis on global market competitiveness of Bird
Table 47. Research on Bird-India exploration strategy
Table 50. Research on Bird-Europe exploration strategy
Table 51. Market shares of TCL in regions from 2006 to
Table 52. Research on global strategy of TCL
Table 53. Global market pace of TCL
Table 54. Analysis on global market competitiveness of TCL
Table 55. Advantages on cooperation between TCL and Alcatel
Table 56. Research on TCL-Russia exploration strategy
Table 57. Research on TCL-India exploration strategy
Table 58. Research on TCL-Viet Nam exploration strategy
Table 59. Problems of first entrance into Viet Nam by TCL
Table 60. Analysis on overall strategy of TCL in Viet Nam
Table 60. Emerging market strategy of TCL
Table 63. Research on global strategy of Soutech
Table 63. Research on global strategy of Amoi
Table 64. Global market pace of Amoi
Table 65. Oversea sales channels of Amoi
Table 66. Analysis on global market competitiveness of Amoi
Table 66. Research on Amoi-SE Asia exploration strategy
Table 68. Research on global strategy of Kejian
Table 69. Global market pace of Kejian
Table 70. Research on Kejian-India exploration strategy
Table 71. Research on global strategy of Potevio
Table 72. Global market pace of Potevio
Table 73. Oversea sales channels of Potevio
Table 74. Analysis on global market competitiveness of Potevio
Table 75. Research on global strategy of Gionees
Table 76. Global market pace of Gionees
Table 77. Research on global strategy of Huawei
Table 78. Global market pace of Huawei
Tale 79. Global performance of Huawei products
Table 80. Oversea sales channels of Huawei
Table 81. Analysis on global market competitiveness of Huawei
Table 82. Research on Huawei-Russia exploration strategy
Table 83. Research on global strategy of ZTE
Table 84. Global market pace of ZTE
Table 85. Analysis on global market competitiveness of ZTE
Table 86. Research on ZTE-Russia exploration strategy
Table 87. Research on global strategy of Haier
Table 88. Global market pace of Haier
Table 89. Research on global strategy of Panda
Table 90. Research on global strategy of Konka
Table 91. Introduction of India
Table 92. Market scale of mobilephone
Table 93. Analysis on supply and demand structure and developing trend
Table 94. Research on customer behavior
Table 95. Number of subscribers of major mobilephone dealers in June,
Table 96. Introduction of major mobilephone dealers
Table 97. Existing opportunities
Table 98. Risks and unfavorable factors in the market
Table 99. Strategy to expand the market
Table 100. Introduction of Thailand
Table 101. Market scale of mobilephone
Table 102. Analysis on supply and demand structure and developing trend
Table 103. Introduction of major mobilephone dealers
Table 104. Sales channels
Table 105. Existing opportunities
Table 106. Introduction of Singapore
Table 107. Analysis on supply and demand structure and developing trend
Table 108. Research on customer behavior
Table 109. Introduction of major mobilephone dealers
Table 110. Introduction of major mobilephone dealers
Table 111. Existing opportunities
Table 112. Risks and unfavorable factors in the market
Table 113. Strategy to expand the market
Table 114. Introduction of Indonesia
Table 115. Market scale of mobilephone
Table 116. Analysis on supply and demand structure and developing trend
Table 117. Research on customer behavior
Table 118. Risks and unfavorable factors in the market
Table 119. Strategy to expand the market
Table 120. Introduction of Viet Nam
Table 121. Market scale of mobilephone
Table 122. Analysis on supply and demand structure and developing trend
Table 123. Research on customer behavior
Tabel 124. Introduction of major mobilephone dealers
Table 125. Existing opportunities
Table 126. Risks and unfavorable factors in the market
Tabel 127. Strategy to expand the market
Table 128. Introduction of Russia
Table 129. Market scale of mobilephone
Table 130. Analysis on supply and demand structure and developing trend
Table 131. Research on customer behavior
Table 132. Comparision of customer growth of top ten mobilephone dealers
Table 133. Introduction of major mobilephone dealers
Table 134. Sales channels
Table 135. Existing opportunities
Table 136. Risks and unfavorable factors in the market
Table 137. Strategy to expand the market
Table 138. Belorussia
Table 139. Market scale of mobilephone
Table 140. Introduction of major mobilephone dealers
Table 141. Introduction of Ukraine
Table 142. Market scale of mobilephone
Table 143. Existing opportunities
Table 144. Risks and unfavorable factors in the market
Table 145. Introduction of the USA
Table 146. Market scale of mobilephone
Table 147. Analysis on supply and demand structure and developing trend
Table 148. Research on customer behavior
Table l49. Analysis on supply and demand structure and developing trend
Table 150. Introduction of major mobilephone dealers
Table 151. Introduction of Canada
Table 152. Status quo and prediction of subscribers of 2.5 G and 3G
Table 153. Introduction of Australia
Table 154. Market scale of mobilephone
Table 155. Analysis on supply and demand structure and developing trend
Table 156. Australia Mobile Telecom
Table 157. Strategy to expand the market
Table 158. Suggestions on competition strategy of China’s mobilephone enterprises in oversea market
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